2021 Digital Publishing Industry Report

2021 Digital Publishing Industry Year-Over-Year Report

Posted: January 18, 2021By: Renee Chemel

PowerInbox has released a 2021 digital publishing industry report with some surprising consumer data.

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jeff kupietzky

Q&A With Jeff Kupietzky

Posted: January 15, 2021By: Joanna Wayburn

PowerInbox’s CEO, Jeff Kupietzky, was recently sat down for an interview with Media 7, which was published on Channel Report!

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own your audience

Own Your Audience [Roundtable]

Posted: January 14, 2021By: Joanna Wayburn

PowerInbox recently hosted an exciting virtual roundtable event called “Own Your Audience“!

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close the personalization gap

MADTech: Close the Personalization Gap

Posted: January 13, 2021By: Joanna Wayburn

PowerInbox’s CEO, Jeff Kupietzky, recently got a new byline article published on ClickZ! In the article, he discusses 4 ways email can serve as a unique identifier and how it fuels the success of any MADtech solution.   

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advertising strategy examples

5 Advertising Strategy Examples for Publishers

Posted: January 11, 2021By: Renee Chemel

Show, don’t tell. That’s the motto of any great communicator.

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The Top 5 Advertising Strategies for Publishers

Posted: January 3, 2021By: Jeff Kupietzky

This past year may have brought some ups and downs for publishers, but the 2020 holiday season course-corrected with a ton of e-commerce action. 

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consumer evolution

How Publishers Are Navigating the Post-Consumer (r)Evolution

Posted: December 29, 2020By: Renee Chemel

It seems like every year, there’s a new “new normal” for publishers and marketers to contend with. But let’s be real. If any year deserves the honor of shifting the landscape and shepherding in a new normal, it’s 2020.

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publishers can increase engagement

5 Ways Publishers Can Increase Engagement and Revenue

Posted: December 17, 2020By: Joanna Wayburn

PowerInbox’s CEO, Jeff Kupietzky, recently got a new byline article published on Digiday! In the article, he discusses 5 ways publishers can increase audience engagement and generate more revenue by leveraging the power of personalization.   

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difference between martech and adtech

What’s the Difference Between MarTech and AdTech?

Posted: December 17, 2020By: Jeff Kupietzky

There’s all this talk about the emergence of MadTech and how it can revolutionize the tools publishers and brands use to reach their customers. 

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What is MadTech?

Posted: December 9, 2020By: Jeff Kupietzky

The term “MadTech” might evoke images of the AMC show, Mad Men, which illustrates a wild and untamed advertising industry of the 1950s.  In reality, it doesn’t have anything to do with that era — well, except for the advertising part, of course.

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