Getting Your Holiday Ad Campaigns Ready to Launch
By: Renee Chemel
The holiday season gives businesses many opportunities to improve their sales by adjusting to expected user behavior. While marketing during the holiday season is still very much a game of getting the greatest amount of user attention possible, there are some basic techniques you can use to improve the odds of your campaign’s success. Below […]
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Breaking Down the AdTech Acronym Wall
By: Renee Chemel
AdTech is a field dense with jargon. This jargon can be daunting at first, and present a significant blocker to a website owner whose primary concern is in driving more traffic – and thus more money – through their website. In this article we’ll make an effort to tear down this acronym wall by exploring […]
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5 Factors to A/B Test Ad Placement in Your Email Template
By: Renee Chemel
A/B testing lets you compare two specific factors within your ads to see which of them is the better choice for engaging your audience and driving performance such as click-throughs or conversions. And while PowerInbox offers resources that make it easy to get ads in front of interested consumers, taking some time to consider your […]
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How PowerInbox’s Ad Network Drove Hundreds of New Subscriptions for Motley Fool
By: Renee Chemel
The Motley Fool is one of the most respected and successful resources for investors, providing financial advice for investors through various stock, investing, and personal finance services. The company takes an aggressive, cross-channel approach as part of their new user and member acquisition, covering search, social, display and native to attract subscribers. In order to […]
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4 Tips for Choosing Ad Images
By: Renee Chemel
Pictures perform. According to BuzzSumo, images net online marketers more than 2.3 times the engagement on Facebook than posts that don’t come with visuals. It’s not a surprise that choosing the right images is a critical part of the ad process. Check out these tips for selecting the best images for your ads. 1. Pay […]
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How to Best Serve Push Notifications
By: Renee Chemel
Push notifications can be an effective way to bolster product awareness or seal the deal on a sale, signup or upgrade. But you have to know how to put this technology to work without annoying your target audience. Here are five best practices you can leverage to create more effective advertising via push notifications. 1. […]
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Red Herring 100 Awards Recognizes Innovative Private Technology Companies
By: Renee Chemel
Since 1996, technology industry executives, investors, and strategists have valued the Red Herring 100 lists as an instrument for discovering and advocating the most promising private ventures from around the world. The Red Herring Top 100 award highlight the most exciting startups from Asia, Europe, and the Americas. Hundreds of companies from each region are […]
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Why Trust Is the Key to Successful Advertising
By: Renee Chemel
Whether you’re a content producer looking to monetize more with ads or an advertiser looking for a strong publisher partner, here’s something you need to know about success in advertising: Trust is critical. Trust Is a Major Decision Factor for Consumers Today The ability to trust brands is huge for consumers in today’s competitive, constantly […]
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Why Email Monetization Data is Invaluable
By: Renee Chemel
You can’t monetize without data, and how you get that data matters immensely. If you’re like most publishers — your competitors included — you’ve probably been relying on traditional targeting methods to gain an understanding of who your audience is. Cookies are popular because they’re relatively easy to implement and you get so much information […]
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How to Hypertarget Your Online Audience
By: Renee Chemel
You can’t be everything to everyone, but you can make a big impact on a very specific type of person. The key to maximizing your marketing resources and efficiently monetizing your audience is learning how to hypertarget your campaigns to reach the right people. Instead of wasting your ad spend talking to consumers for whom […]
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