PowerInbox’s CEO, Jeff Kupietzky, recently published a new byline article on Total Retail about how retailers can use data to better personalize offers and present relevant ads to their audiences.
As more and more people are doing their shopping online, advertisers must work diligently to secure every sale. But many are unknowingly working against this goal because they are showing consumers irrelevant and annoying ads.
Consumers have come to expect a highly personalized online experience, so retailers need to enhance their personalization methods. One of the best ways to do this is by analyzing multichannel user data. With this data, advertisers can deliver ads that make sense.
By tapping into user data, brands can provide online shoppers the personalized product recommendations they expect to see nowadays.
Want to see what else Jeff has to say on this topic? Read the full article here.
