Like hamsters stuck on our wheels, we’re all obsessed with finding more ways to connect with consumers, more ways to elevate our brand, more ways to convert, more channels to distribute content — more more more. Here’s the thing: More is not always better. Sometimes it’s just more. Sometimes it’s the anchor weighing you down […]
February 14, 2019
• By: Renee Chemel
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Be honest: Are you getting the results you want from your monetization efforts? Many business owners aren’t — and they don’t understand why. Self-proclaimed advertising experts constantly preach against putting all your eggs in one basket, so many marketers obsessively diversify their advertising efforts. And that’s the problem. There’s nothing wrong with diversifying your monetization […]
January 30, 2019 • By: Renee Chemel
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In 2018 we conquered challenges and climbed to new heights. Check it out! At PowerInbox, 2018 was a dynamite year. Even though 2019 is already in full swing, we’re still calibrating our engines and fine-tuning our strategy for the next 11-ish months (a good entrepreneur is always thinking and evolving), and looking back at all […]
January 9, 2019 • By: Renee Chemel
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As an online publisher, you’ve always been lead by a simple truth: More ads mean more revenue. Some of you have understood this quite literally, cramming every available space with flashing ads that keep up with users everywhere they go. Indeed, ads offer great revenue potential but only if there are people to see them. […]
December 27, 2018 • By: Renee Chemel
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Seasons greetings InsiderInbox friends! During this season of celebration and giving, we’re sharing a special treat with you, our insiders. This month, we’re chatting with Todd Lebo, CMO and partner at the research-based marketing firm Ascend2. In addition to Ascend2’s custom marketing surveys for clients, Ascend2 also surveys thousands of marketing thought leaders to find […]
December 17, 2018 • By: Renee Chemel
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