Monetization strategies for email often focus on Business-to-Consumer (B2C) channels, as the initial drivers of email monetization were generally focused on delivering value to end-users. While this is very useful and beneficial for a B2C company, large Business-to-Business (B2B) companies will not be able to leverage the same systems designed for B2C use as successfully […]
January 8, 2020
• By: Jordan Bennett
Get the inside track on the latest AdTech & MarTech news, trends and strategies.
Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.
Drive revenue in every email you send. Learn how with RevenueStripe.
We just rang in 2020, but 2019 was a great year for all of us at PowerInbox. For that reason, we’ve decided to reflect on how we left our mark on 2019 while also looking optimistically forward to a successful 2020. So, just how good was 2019? Let’s take a look! We Won Some Awards […]
January 5, 2020 • By: Jordan Bennett
Read more
With social media offering a less-than-stable solution for publishers to monetize their content (you can learn why here), publishers have begun turning to other channels out of necessity. Email monetization proved an ideal channel to fill the gap and provide a way to connect with audiences since it’s a channel that publishers have complete control […]
December 30, 2019 • By: Jordan Bennett
Read more
Based in Northern California’s premier wine country, Sonoma Media Investments (SMI) manages 4 different publications and sends out 17 different newsletters that reach over 100,000 people. They understand the importance of maintaining strong connections with their subscribers, but they also know the value of driving revenue. To boost revenue, they began by selling direct ads […]
December 25, 2019 • By: Jordan Bennett
Read more
One of the true superpowers of the internet is the ability to get highly-accurate behavioral data on your customers as they browse the web. Many online businesses have built a thriving market in user behavior data that can be effectively leveraged to improve accuracy and efficacy of marketing efforts. Many online storefronts adopt these policies […]
December 18, 2019 • By: Jordan Bennett
Read moreGet the inside track on the latest AdTech & MarTech news, trends and strategies.
Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.
Drive revenue in every email you send. Learn how with RevenueStripe.