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Email: The Monetization Channel Publishers Aren't Leveraging

The Most Effective Revenue Channel Many Publishers Aren’t Leveraging

Just a few short years ago, nearly all digital news was free, supported mostly by advertising revenue. Fast forward to today, and the situation is slightly different. Traditional advertising revenue is down across the industry, the usage of ad blockers is on the rise, and publishers are testing a variety of alternate revenue strategies—including membership, […]

September 11, 2019
  •  By: Jordan Bennett

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Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

Drive revenue in every email you send. Learn how with RevenueStripe.

AOPA Case Study

How This Travel Association Saves Hours of Productivity with PowerInbox’s AdServer

With hundreds of thousands of members spanning 75 countries, the Aircraft Owners and Pilots Association (AOPA) represents the largest aviation community in the world. Although they have grown significantly since they were first incorporated in 1939, their mission to protect the freedom to fly while keeping general aviation safe hasn’t changed since. What has changed, […]

August 30, 2019  •  By: Jordan Bennett

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4 Tips for Choosing Ad Images

Pictures perform. According to BuzzSumo, images net online marketers more than 2.3 times the engagement on Facebook than posts that don’t come with visuals. It’s not a surprise that choosing the right images is a critical part of the ad process. Check out these tips for selecting the best images for your ads. 1. Pay […]

August 21, 2019  •  By: Renee Chemel

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Travel Media Direct Case Study

This One Change Boosted Travel Media’s Monthly Revenue by $2K

The travel industry is the second-fastest growing sector in the world, and global online travel market is predicted to reach almost $818 billion by 2020.  But with this growth and opportunity comes increased competition from publications fighting for travelers’ attention (and precious dollars). While travel publishers are already operating on thin margins to keep prices […]

August 13, 2019  •  By: Jordan Bennett

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man viewing his phone in the early morning

How to Best Serve Push Notifications

Push notifications can be an effective way to bolster product awareness or seal the deal on a sale, signup or upgrade. But you have to know how to put this technology to work without annoying your target audience. Here are five best practices you can leverage to create more effective advertising via push notifications. 1. […]

August 8, 2019  •  By: Renee Chemel

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Get the inside track on the latest AdTech & MarTech news, trends and strategies.

Blog Form

Your direct-sold ads in email that easily translates into money. How? Check out AdServer for Email.

Drive revenue in every email you send. Learn how with RevenueStripe.